The Award Categories

The HRS Hotel Excellence Awards celebrate outstanding achievements from both the independent and group hotel sectors in the following three categories:

• Excellence through People
  Tell us how your creative recruitment, employment and training practices help to attract, inspire, motivate, develop and retain enthusiastic and talented people who are delivering business success.
  
  
• Excellent Customer Service
  How do you consistently achieve outstanding levels of “World Class” service? Does your hotel consistently provide a warm welcome to guests and exceeds customer expectations? Tell us about your customer service.
  
  
• Excellent Social Responsibility
  What positive and sustainable impact has your business had on the wider community? Give us some examples - local ethical sourcing, environmental protection and energy conservation.
  
  

There will also be three special awards to recognise Excellence in areas which make a particular contribution to different aspects of business success:

• Excellence in Marketing - in association with the British Hospitality Association
  Have you attracted new or additional business in an imaginative way? Tell us how you’ve attracted new business from the corporate market in particular or from business tourism in general.
  
  
• Excellence in Business Management - in association with the Institute of Hospitality
  Do you have a creative or dynamic approach to leadership, strategic business planning, and operational management? Tell us how you secure exceptional levels of business performance and give a distinctive competitive edge.
  
  
• Excellence in Meetings - in association with the Meetings Industry Association
  Show us how you’ve achieved excellence in the way in which meetings, events or conferences are promoted, organised and continually improved. Two awards will be presented in the meetings category, one for the best hotel venue and one for the best non hotel venue.
  
  

In addition, the judges will also make one award, having reviewed all the entries in each of the Award categories, to recognise:

• Excellence in Innovation
  Do you stand out from the crowd? We want to know if you’ve broken the mould and done something radically different to move visibly forward. Tell us how you’re working smarter in a much more creative, imaginative, and often unforeseen, way. The submission of a separate entry is not required for this category.